BRANDING internationalization
and management of import
and export processes.

Internationalize a cosmetics Brazillian brand, recently launched and with limited budget, at Beauty Salons in a local market with more than 2.500 competitors.  em num mercado local com mais de 2.500 competidores.

• Innovation
• Marketing Plan
• Strategic Partnerships
• Alliance with professional associations  

Em 2011, a Mak Trading atuou no direcionamento da Sweet para lançamentos com diferenciais competitivos, em um cenário onde a maioria das empresas de cosméticos profissionais do Brasil apostavam em progressivas à base de formol para exportar.
O primeiro produto a alcançar novos horizontes foi a primeira escova progressiva com ácido hialurónico, que virou febre na Espanha em 2014. Dois anos depois, a Sweet lançou o primeiro shampoo que alisa no mundo.

With safe and better quality products, Mak Trading specialists developed an aggressive commercial and marketing plan, seeking the support of professional associations such as ABIHPEC and APEX Brazil to help with the exposure of the brand at international events and exhibitions.

Starting in only 2 countries in 2012, in 2020, the products are available in more than 70 countries. Since 2016, more than 50% of the revenue was coming from international sales, reaching 70% in 2019.

In some of the most respected Beauty Salons chains worldwide, the accelerated growth was sustained by having an integrated logistic and commercial operation. Participating on all the main international beauty exhibitions and cooperating with distributors worldwide, Sweet built a reputation that captured the attention of the big players on that market. Recently, in a negotiation led by MAK, Sweet signed a contract with the biggest Beauty Sales group in the world